Performance Advertising with AI
Course Overview
Every business needs customers, and more of them are online, scrolling through Instagram, searching on Google, or watching TikTok. Performance advertising helps you reach these customers at the right moment. When done correctly, it is a powerful way to measure and grow your marketing efforts.
The challenge is that ad platforms can be complicated, budgets are tight, and the old methods of running ads, like guessing and boosting posts, do not work anymore. That’s where AI comes in. The course “Performance Advertising with AI” teaches you to use AI tools to understand your audience, write engaging ad copy, design effective ads, and continuously improve your campaigns for better results.
Whether you want to become a media buyer, expand your freelance business, or grow your own company, this course provides you with the knowledge and skills to run successful campaigns that deliver clear results.
Who This Course Is For
- Aspiring media buyers, paid ads specialists, and performance marketers
- Freelancers who want to offer paid advertising as a premium service
- Business owners and entrepreneurs who want to run their own ads profitably
- Marketing professionals looking to upskill into paid media
- Anyone who has tried running ads before and lost money; and wants to understand why
What You Will Be Able to Do After This Course
- Set up and manage ad campaigns on Meta (Facebook & Instagram), Google, and TikTok
- Use AI to research audiences, write ad copy, and generate creative concepts
- Read and interpret campaign data to make smart optimisation decisions
- Manage a client’s ad budget responsibly and report results professionally
- Scale winning campaigns without sacrificing return on ad spend (ROAS)
Admission Requirements
This course is designed to take you from zero knowledge of paid advertising to fully capable of managing real campaigns. The bar for entry is intentionally accessible, we care more about your mindset and commitment than your academic history.
Minimum Requirements
- Age: 18 years and above
- Education: Minimum secondary school completion (SSCE/WAEC or equivalent)
- Device: A laptop or desktop is strongly recommended for working inside ad managers
- Internet: Reliable internet connection, you will be working inside live platforms
- Language: Strong reading and writing ability in English
- Commitment: 7–9 hours per week for 7 weeks
Technical Setup Required
- A Facebook account (personal), needed to access Meta Business Suite
- A Google account, for Google Ads and Analytics access
- A free ChatGPT account for AI-assisted copy and creative work
- A free Canva account for ad creative design
- No prior advertising experience needed; this course starts from the absolute basics
Modules
Module 1 & 2: How Performance Advertising Works
▸ The difference between performance advertising and brand advertising
▸ The paid media ecosystem: Meta, Google, TikTok, LinkedIn, and where to start
▸ Understanding the marketing funnel in paid advertising: awareness, consideration, conversion
▸ Core targeting options: demographics, interests, behaviours, and location
▸ Custom audiences: uploading customer lists and targeting website visitors
Module 3 Ad Creative Strategy & AI-Powered Production
▸ The anatomy of a high-converting ad: hook, offer, proof, and call to action
▸ Ad formats deep dive: single image, carousel, story, reel, and collection ads
▸ Creative testing frameworks: how to run structured creative tests to find winners
Module 4 Meta Ads , Google Ads & Search Intent Advertising
▸ Choosing the right campaign objective: traffic, leads, conversions, app installs, and more
▸ Meta Advantage+ campaigns: AI-driven campaign automation and when to use it
▸ Smart bidding and Google’s AI: Target CPA, Target ROAS, and Maximise Conversions
▸ Setting up conversion tracking with Google Tag Manager — step by step
Module 5 TikTok Ads & Short-Form Video Advertising
▸ TikTok Ads Manager walkthrough: setting up your account and first campaign
▸ TikTok ad formats: TopView, In-Feed, Spark Ads, and Branded Hashtag Challenges
▸ Combining TikTok with Meta for a full-funnel paid media strategy
Module 6 Optimisation, Scaling & Client Reporting
▸ When to kill an ad vs when to give it more time; data-driven decision making
▸ Scaling winning campaigns: horizontal scaling, vertical scaling, and budget pacing
▸ Budget allocation across multiple channels: portfolio thinking for media buyers
▸ Building professional client reports: metrics, insights, and next steps
▸ Capstone: Plan and present a complete paid media campaign for a real or mock brand
Career Outcomes
- Performance Marketing Specialist || Earning Potential: ₦200,000 – ₦700,000/month | $800 – $4,500/month (remote)
- Media Buyer || Earning Potential: ₦250,000 – ₦800,000/month | $1,000 – $6,000/month
- Freelance Ads Manager || Earning Potential: Set by you – typically ₦300,000 – ₦1,500,000+/month with multiple clients
- Digital Marketing Manager (Paid Media Focus) || Earning Potential: ₦350,000 – ₦1,000,000+/month | $1,500 – $8,000/month (international)
- E-commerce Advertiser / DTC Brand Marketer || Earning Potential: ₦200,000 – ₦600,000/month | $800 – $4,000/month
- In-House Paid Ads Specialist (Startups & SMEs) || Earning Potential: ₦150,000 – ₦500,000/month
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