Email Marketing & Sales Funnel Optimisation with AI
Course Overview
Social media algorithms can change suddenly, and ads can become costly. But email is yours. When someone subscribes to your list, you can directly reach them; no algorithms deciding if they see your message and no platforms blocking you. With the right sales funnel, your email list can help you earn money even while you sleep.
The course “Email Marketing & Sales Funnel Optimization with AI” is for young professionals who want to learn how to use one of the most effective tools in digital marketing. You will discover how to grow your email list from scratch, write emails that people eagerly anticipate, set up automated emails that nurture and convert leads, and build sales funnels that guide potential customers step by step to make a purchase.
With AI speeding up this process, from personalising emails to finding issues in sales funnels; nyou will accomplish in hours what used to take entire marketing teams days to complete.
Who This Course Is For
- Freelancers who want to offer email marketing as a high-value service
- Business owners who want to stop relying on social media alone to drive sales
- Aspiring email marketing managers and CRM specialists
- Content creators and coaches who want to monetise their audience
- E-commerce entrepreneurs who want to recover abandoned carts and increase repeat purchases
What You Will Be Able to Do After This Course
- Build and segment an email list from zero using proven lead generation strategies
- Write subject lines and email copy that get opened, read, and clicked
- Set up automated email sequences that run without you — and still feel personal
- Design and launch a full sales funnel using AI-powered tools
- Diagnose and fix funnel problems using data and conversion rate optimisation techniques
Admission Requirements
Email marketing and funnel building are learnable skills; and unlike running ads, they don’t require a large budget to practice. This course is designed to meet you where you are and walk you step by step into professional competence.
Minimum Requirements
- Age: 18 years and above
- Education: Minimum of secondary school completion (SSCE/WAEC or equivalent)
- Device: A smartphone or computer; laptop preferred for working in email platforms
- Internet: Stable internet access
- Language: Ability to read, write, and communicate clearly in English
Technical Setup Required
- A Google account — for Gmail, Docs, and Analytics integration
- A free account on Mailchimp or Brevo (we help you set this up in Week 1)
- A free ChatGPT account for AI-powered email writing and strategy
- A free Canva account for designing landing pages and email visuals
- No coding knowledge required at any point in this course
Modules
Module 1 Email Marketing Fundamentals & the AI Advantage
▸ Overview of email service providers: Mailchimp, Brevo, ConvertKit, MailerLite — and how to choose
▸ Legal compliance basics: what you must know about GDPR, CAN-SPAM, and email consent in Nigeria
▸ Designing high-converting opt-in landing pages — with and without a website
▸ Opt-in form placement strategies: pop-ups, embedded forms, and social media links
▸ Organic list growth: driving sign-ups through content, social media, and partnerships
Module 2 Writing Emails That Get Opened, Read & Clicked
▸ The subject line formula: curiosity, specificity, urgency, personalisation, and how AI helps
▸ Preview text and sender name optimisation: the details that lift open rates
▸ Email body copywriting with AI: how to write naturally while working faster
▸ Storytelling in email: how to write sequences that build trust and desire over time
▸ Calls to action that convert: what to say, where to put it, and how many per email
▸ A/B testing subject lines, CTAs, and send times; and interpreting the results
Module 3 Sales Funnel Architecture
▸ What a sales funnel is and why every business needs one (even if they don’t know it)
▸ The five funnel stages
▸ Mapping your customer journey with AI: from first touch to loyal repeat buyer
▸ Types of funnels: lead generation funnels, webinar funnels, product launch funnels, service funnels
▸ Funnel building tools: Systeme.io, ClickFunnels, GoHighLevel — walkthrough and comparison
▸ Building your first funnel: opt-in page, thank you page, and delivery page
Module 4 Conversion Rate Optimisation & Funnel Testing
▸ CRO strategies for every funnel stage: what to test and how to test it
▸ Upsells, downsells, and order bumps: increasing average order value without more traffic
▸ Heatmaps and session recordings: understanding exactly how visitors behave on your pages
▸ AI tools for funnel analysis and performance insights
Module 5 Analytics, Reporting & Capstone Project
▸ Key funnel and email KPIs: what to measure and what the numbers should look like
▸ Setting up email analytics dashboards for clients and internal stakeholders
▸ Monthly email programme review: how to keep improving every cycle
▸ Building client-ready email and funnel performance reports
▸ Capstone: Build a complete 5-email welcome sequence and a full lead generation funnel
Career Outcomes
- Email Marketing Manager || Earning Potential: ₦150,000 – ₦550,000/month | $600 – $4,000/month (remote)
- CRM & Marketing Automation Specialist || Earning Potential: ₦200,000 – ₦700,000/month | $800 – $5,000/month (remote)
- Sales Funnel Builder & Strategist || Earning Potential: ₦200,000 – ₦800,000/month | $1,000 – $6,000 per funnel (project-based)
- Freelance Email Marketing Consultant || Earning Potential: ₦250,000 – ₦1,000,000+/month with multiple clients
- E-commerce Email Specialist || Earning Potential: ₦180,000 – ₦600,000/month | $700 – $4,500/month (remote)
- Digital Entrepreneur (Course Creator / Online Business Owner) || Earning Potential: Built on audience size and offer quality, no ceiling.
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