Customer Decisions to Online Buying
$40
Course Overview
Understanding why customers buy online is essential for creating effective marketing strategies. The “Customer Decisions to Online Buying: Advanced Level” course explores consumer psychology and behavior to show how these factors affect online shopping.
This course helps marketers, business owners, and customer experience professionals predict what customers will do, create persuasive messages, and improve the customer journey to increase sales.
What You Will Learn:
- Advanced behavioural economics principles applied to online shopping.
- Identifying and influencing key decision-making moments.
- Crafting persuasive calls-to-action (CTAS) and value propositions.
- Designing seamless and engaging customer experiences.
- Measuring and improving customer satisfaction post-purchase.
Admission Requirements
- Experience: Prior exposure to marketing or sales concepts. Completion of “Customer Decisions to Online Buying: Introduction” is recommended.
- Technical Skills: Familiarity with analytics tools and customer behavior tracking platforms.
- Mindset: A passion for understanding consumer behavior and data analysis.
Modules
1. Deep Dive into Consumer Psychology
- Understanding the decision-making process in online buying.
- Role of emotions, logic, and urgency in influencing purchases.
2. Personalization Strategies
- Using data to tailor marketing messages and offers.
- Creating personas for targeted marketing.
3. Optimizing the Online Buying Journey
- Simplifying navigation and checkout processes.
- Reducing cart abandonment through strategic interventions.
4. Persuasive Content and CTAs
- Crafting high-converting calls-to-action.
- A/B testing for effective content strategies.
5. Post-Purchase Customer Engagement
- Building customer loyalty through after-sales service.
- Encouraging repeat purchases and positive reviews.
Career Outcomes
-
- Customer Experience Manager: Design customer journeys that enhance satisfaction.
- Digital Marketing Analyst: Use behavioral insights to improve campaign performance.
- E-Commerce Specialist: Apply advanced consumer psychology to boost sales.
Potential Salaries:- Customer Experience Manager: $65,000 – $90,000/year.
- Marketing Analyst: $50,000 – $75,000/year.
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