Advanced Search Engine Optimisation (SEO)
$40
Course Overview
“Search Engine Optimisation: Advanced Level” is designed for individuals who want to dominate search engine rankings and drive organic traffic to their websites. This course focuses on advanced SEO strategies, including technical SEO, content optimization, and link-building techniques, to help you stay ahead of the competition.
You’ll learn how to leverage the latest tools and algorithms to optimize websites for maximum visibility. Perfect for marketers, business owners, and web developers looking to enhance their SEO knowledge.
What You Will Learn:
- Advanced keyword research and on-page optimization strategies.
- Technical SEO best practices for site speed, mobile-friendliness, and indexing.
- Building high-quality backlinks to improve domain authority.
- Optimizing for local SEO and voice search.
- Using analytics tools to track and improve SEO performance.
Admission Requirements
- Experience: Basic understanding of SEO principles or completion of the “Introduction to Search Engine Optimization” course.
- Technical Requirements: Familiarity with web platforms like WordPress or other CMS platforms.
- Tools: Access to SEO tools such as Google Analytics, Ahrefs, or SEMrush.
Modules
1. Advanced Keyword Research and Content Strategy
- Identifying high-performing keywords with competitive analysis.
- Developing content strategies aligned with search intent.
2. Technical SEO Deep Dive
- Optimizing site architecture for improved crawling and indexing.
- Enhancing page speed and mobile usability.
3. Link-Building Strategies
- Building high-quality backlinks through guest posting and outreach.
- Avoiding penalties by adhering to ethical link-building practices.
4. Local SEO and Voice Search Optimization
- Techniques for optimizing Google My Business listings.
- Understanding the rise of voice search and its implications for SEO.
5. Analytics and Continuous Improvement
- Interpreting data from Google Analytics and Search Console.
- Using insights to refine SEO strategies.
Where our learners work
Career Outcomes
- SEO Specialist: Manage and optimize websites for higher rankings.
- Digital Marketing Manager: Incorporate advanced SEO into holistic marketing strategies.
- Freelance SEO Consultant: Offer tailored optimization services to businesses.
Join our amazing
community of learners
Behind every great success story is a strong support system, our community is your support system. Learn from instructors, connect with fellow learners, and grow your expertise in a space designed for collaboration and success.